Customer Service Essentials

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5 Minutes

Oded Netzer on Customer Retention

Is there a secret recipe for customer retention? Sadly, probably not - but Dr Oded Netzer from Columbia Business School has figured out some of the key ingredients. Discover how to improve your customer retention with Oded's insights in this expert video.

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6 Minutes

The RATER Model

Use the RATER Model to highlight areas for improving customer service. RATER looks at Reliability, Assurance, Tangibles, Empathy, and Responsiveness.

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6 Minutes

Creating a Value Proposition

Five steps for writing and creating a value proposition - a short, clear statement of the benefits of your product or service, with an example.

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8 Minutes

Customer Service Mindset

Find out what a customer service mindset is, and learn how you can develop it for yourself and for your company.