June 19, 2025

Making the Most of Executive Coaching

by Our content team
Sebastiaan ter Burg / Flickr
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Being coached can help you to identify new ways of improving your performance, supporting your organization’s objectives and finding solutions to strategic challenges. Following these top tips will help you make the most of executive coaching.

Choose Your Coach Carefully

Choosing your coach is a vital first step in the executive coaching process. Before making any decisions, it’s a good idea to do some research and draw up a shortlist of three or four potential coaches. Establishing from the outset exactly what you want to achieve from the coaching relationship and how you want your executive coach to help you will allow you to narrow your search down to coaches who can meet your unique needs and objectives. There are a number of well respected coaching directories that will help keep your search manageable, and should generate credible results. [1] Another great way of identifying a potential coach is by asking trusted colleagues and peers for recommendations.

Once you have drawn up a shortlist, ask each of your potential coaches some important questions to establish whether they might be the right executive coach for you. Finding out how much experience each coach has, the types of executives they normally coach, and how they like to conduct the coaching relationship can be extremely helpful. Having this kind of initial conversation will also give you the chance to establish how much rapport exists between you and each coach, particularly if you meet them face-to-face.

Make Coaching a Priority

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