Paired Comparison Analysis
Learn how to work out the relative importance of different options, so that you can choose which option to move forward with. Our article, worksheet and video show you how.
Choosing Between Options
The Business of Choice
In this Expert Interview podcast, author and consultant Matthew Willcox explains how human instinct and behavior guides our decision making ability.
The Quantitative Strategic Planning Matrix (QSPM)
Use the Quantitative Strategic Planning Matrix to choose between different strategies. Follow the five steps to identify the important external and internal critical success factors for your business unit.
The Futures Wheel
Use this simple tool to help you brainstorm possible consequences of a decision, event or trend.
Pareto Analysis
Use Pareto Analysis, a simple decision-making tool, to assess and prioritize competing problems and focus your efforts on the issues that matter most.
Decision Matrix Analysis
This article explains how to use Decision Matrix Analysis - a useful technique for making a choice when many factors must be balanced
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What Is Prospect Theory?
Understand Prospect Theory so that you are ready for people's reactions when you propose change, and can use their perception of risk to your advantage.
Conjoint Analysis
What do people really want from your products? Do they base their buying decisions on one factor, or a combination of factors? Find out how conjoint analysis can help you solve the mystery of consumer preference.
Using Decision Matrix Analysis
Use the Decision Matrix Analysis to take the pain out of complex decision making. Watch this video to learn more.
How to Do a Paired Comparison Analysis
Watch this video to learn how Paired Comparison Analysis can help you make effective decisions even when priorities aren't clear.
The Futures Wheel Infographic
You can avoid surprises when you use the Futures Wheel to plan prospective changes.