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If you've ever tried to learn a new concept, you probably appreciate that "knowing" is different from "doing." When you have an opportunity to apply your knowledge, the lesson typically becomes much more real.
Adults often learn differently from children, and we have different motivations for learning. Typically, we learn new skills because we want to. We recognize the need to learn and grow, and we usually need – or want – to apply our newfound knowledge soon after we've learned it.
A popular theory of adult learning is andragogy (the art and science of leading man, or adults), as opposed to the better-known pedagogy (the art and science of leading children). Malcolm Knowles, a professor of adult education, was considered the father of andragogy, which is based on four key observations of adult learners:
- Adults learn best if they know why they're learning something.
- Adults often learn best through experience.
- Adults tend to view learning as an opportunity to solve problems.
- Adults learn best when the topic is relevant to them and immediately applicable.
This means that you'll get the best results with adults when they're fully involved in the learning experience. Give an adult an opportunity to practice and work with a new skill, and you have a solid foundation for high-quality learning that the person will likely retain over time.
So, how can you best use these adult learning principles in your training and development efforts? Case studies provide an excellent way of practicing and applying new concepts. As such, they're very useful tools in adult learning, and it's important to understand how to get the maximum value from them.
What Is a Case Study?
Case studies are a form of problem-based learning, where you present a situation that needs a resolution. A typical business case study is a detailed account, or story, of what happened in a particular company, industry, or project over a set period of time.
The learner is given details about the situation, often in a historical context. The key players are introduced. Objectives and challenges are outlined. This is followed by specific examples and data, which the learner then uses to analyze the situation, determine what happened, and make recommendations.
The depth of a case depends on the lesson being taught. A case study can be two pages, 20 pages, or more. A good case study makes the reader think critically about the information presented, and then develop a thorough assessment of the situation, leading to a well-thought-out solution or recommendation.
Why Use a Case Study?
Case studies are a great way to improve a learning experience, because they get the learner involved, and encourage immediate use of newly acquired skills.
They differ from lectures or assigned readings because they require participation and deliberate application of a broad range of skills. For example, if you study financial analysis through straightforward learning methods, you may have to calculate and understand a long list of financial ratios (don't worry if you don't know what these are). Likewise, you may be given a set of financial statements to complete a ratio analysis. But until you put the exercise into context, you may not really know why you're doing the analysis.
With a case study, however, you might explore whether a bank should provide financing to a borrower, or whether a company is about to make a good acquisition. Suddenly, the act of calculating ratios becomes secondary – it's more important to understand what the ratios tell you. This is how case studies can make the difference between knowing what to do, and knowing how, when, and why to do it.
Then, what really separates case studies from other practical forms of learning – like scenarios and simulations – is the ability to compare the learner's recommendations with what actually happened. When you know what really happened, it's much easier to evaluate the "correctness" of the answers given.
When to Use a Case Study
As you can see, case studies are powerful and effective training tools. They also work best with practical, applied training, so make sure you use them appropriately.
Remember these tips:
- Case studies tend to focus on why and how to apply a skill or concept, not on remembering facts and details. Use case studies when understanding the concept is more important than memorizing correct responses.
- Case studies are great team-building opportunities. When a team gets together to solve a case, they'll have to work through different opinions, methods, and perspectives.
- Use case studies to build problem-solving skills, particularly those that are valuable when applied, but are likely to be used infrequently. This helps people get practice with these skills that they might not otherwise get.
- Case studies can be used to evaluate past problem solving. People can be asked what they'd do in that situation, and think about what could have been done differently.
Ensuring Maximum Value From Case Studies
The first thing to remember is that you already need to have enough theoretical knowledge to handle the questions and challenges in the case study. Otherwise, it can be like trying to solve a puzzle with some of the pieces missing.
Here are some additional tips for how to approach a case study. Depending on the exact nature of the case, some tips will be more relevant than others.
- Read the case at least three times before you start any analysis. Case studies usually have lots of details, and it's easy to miss something in your first, or even second, reading.
- Once you're thoroughly familiar with the case, note the facts. Identify which are relevant to the tasks you've been assigned. In a good case study, there are often many more facts than you need for your analysis.
- If the case contains large amounts of data, analyze this data for relevant trends. For example, have sales dropped steadily, or was there an unexpected high or low point?
- If the case involves a description of a company's history, find the key events, and consider how they may have impacted the current situation.
- Consider using techniques like SWOT analysis and Porter's Five Forces Analysis to understand the organization's strategic position.
- Stay with the facts when you draw conclusions. These include facts given in the case as well as established facts about the environmental context. Don't rely on personal opinions when you put together your answers.
Writing a Case Study
You may have to write a case study yourself. These are complex documents that take a while to research and compile. The quality of the case study influences the quality of the analysis. Here are some tips if you want to write your own:
- Write your case study as a structured story. The goal is to capture an interesting situation or challenge and then bring it to life with words and information. You want the reader to feel a part of what's happening.
- Present information so that a "right" answer isn't obvious. The goal is to develop the learner's ability to analyze and assess, not necessarily to make the same decision as the people in the actual case.
- Do background research to fully understand what happened and why. You may need to talk to key stakeholders to get their perspectives as well.
- Determine the key challenge. What needs to be resolved? The case study should focus on one main question or issue.
- Define the context. Talk about significant events leading up to the situation. What organizational factors are important for understanding the problem and assessing what should be done? Include cultural factors where possible.
- Identify key decision makers and stakeholders. Describe their roles and perspectives, as well as their motivations and interests.
- Make sure that you provide the right data to allow people to reach appropriate conclusions.
- Make sure that you have permission to use any information you include.
A typical case study structure includes these elements:
- Executive summary. Define the objective, and state the key challenge.
- Opening paragraph. Capture the reader's interest.
- Scope. Describe the background, context, approach, and issues involved.
- Presentation of facts. Develop an objective picture of what's happening.
- Description of key issues. Present viewpoints, decisions, and interests of key parties.
Tip:
Because case studies have proved to be such effective teaching tools, many are already written. Some excellent sources of free cases are The Times 100, CasePlace.org, and Schroeder & Schroeder Inc. You can often search for cases by topic or industry. These cases are expertly prepared, based mostly on real situations, and used extensively in business schools to teach management concepts.
Key Points
Case studies are a great way to improve learning and training. They provide learners with an opportunity to solve a problem by applying what they know.
There are no unpleasant consequences for getting it "wrong," and cases give learners a much better understanding of what they really know and what they need to practice.
Case studies can be used in many ways, as team-building tools, and for skill development. You can write your own case study, but a large number are already prepared. Given the enormous benefits of practical learning applications like this, case studies are definitely something to consider adding to your next training session.
ReferencesKnowles, M. (1973). 'The Adult Learner: A Neglected Species [online].' Available
here.
