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Welcome to this Skillbook. Designed to fit into just one hour, in it you'll learn:
- How to develop your position using the three key ingredients of a rhetorical argument.
- How advertisers pitch their products and spur action.
- How to use storytelling to connect the objective and subjective elements of your audience's decision.
To get started, click here to open your interactive Skillbook. You can type your answers directly into the PDF, but remember to save your work as you go!
Note:
If you haven't got Adobe Reader, you can download it for free here.
