Creativity Tools

Creativity can help us generate ideas, innovate, solve problems and make effective decisions. Unlock your creativity with this selection of resources, tips and techniques.
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10 Minutes

Brainwriting

Brainwriting is a creative way to generate ideas, which gives everyone a chance to contribute. Use our template to set up your own brainwriting session.

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8 Minutes

Kano Model Analysis

Kano Model Analysis is a powerful tool for creating profitable products or services that have exciting features or attributes your customers will love.

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8 Minutes

Encouraging Team Creativity

Creativity and innovation drive business success. Use these six strategies to encourage and foster creative thinking in your team and organization.

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12 Minutes

Brainstorming

Brainstorming helps you to develop creative solutions to a problem, and is particularly useful when you need to break out of stale thinking patterns.

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5 Minutes

Round-Robin Brainstorming

Round-Robin Brainstorming helps you ensure that people will contribute great ideas without being influenced by others.

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8 Minutes

SCAMPER

SCAMPER is a useful creativity tool that helps you generate ideas for new products and services, or to improve existing ones.

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8 Minutes

TRIZ

TRIZ is a powerful problem-solving philosophy based on logic and data. You can solve specific problems by adapting generic solutions for similar issues.

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19 Minutes

How Creative Are You?

Creativity helps you find solutions to problems, and innovate new products or ways of working. Use this self-test to boost your creativity skills in the workplace!

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10 Minutes

The Disney Creative Strategy

Walt Disney was a business genius as well as a creative one. Discover his formula for bringing ideas to life to help brainstorm and plan your next project.

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11 Minutes

Turn Your Idea Into Reality

Thinking of great ideas isn't that hard. But putting them into practice can be a challenge. We'll show you the steps needed to get your ideas off the drawing board.