Roger D’Aprix: Strategic Communication
An introduction to D’Aprix, a thinker widely recognised as the originator of the theory of strategic communication.
Business Operations and Process Management
Discover more about the key organizational functions that help a business to run smoothly, and the processes and procedures that underpin a culture of safety, productivity and continuous improvement.
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How to be a Communications Leader
Good communication from managers and leaders can inspire employees and provide organizational benefits such as increased employee satisfaction and retention. This handy guide will help to ensure that your own communications initiatives are both professional and successful.
Stout Software: a Strategic Communication Case Study
Set in a fast-growing software business, this case study looks at implementing formal communication methods where informal practices have been dominant. Allow one hour for completion.
Creating Effective Internal Marketing Materials
This methodology provides tips on how to ensure that internal marketing efforts are not targets for ridicule or cynicism.
An Introduction to Continuous Improvement
Continually improving performance needs to be at the forefront of an organization's mission and values. This article examines how such a focus creates and maintains an environment of excellence.
An Introduction to Business Continuity Management
Business Continuity Management is concerned with how organisations guard against unforeseen disruptions to their business. This article gives an introduction to the subject and explains why it is so important.
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How to Create Brand Champions
A seven-step methodology, which can be used to help create brand champions in an organisation.
How to Create a Podcast
A podcast is a series of audio files which can be used to communicate information within an organisation, or to enhance the promotion of its products, services, employer brand and job vacancies to an external audience. This article considers the steps involved in creating, distributing and promoting a podcast.
Measurement, Evaluation and Feedback
Measurement and feedback are vital parts of any communication system, and must be carefully managed in order to maximize the potential benefits.
Costs for Management Control
Organisations will want to know if a particular product or service is going to make a profit or, at least, break even. An important method for an organisation’s short-term cost control is cost-volume-profit analysis.
Introduction to Economics
This article provides a short introduction to the subject of economics and outlines why having some knowledge of economic theories and principles can be helpful in business.