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Taylor Swift isn’t just a global music icon – she’s a master strategist.
From owning her narrative to reinventing her sound, from surprise album drops to billion-dollar tours, her career provides a blueprint for long-term success and savvy decision making.
In this episode of the podcast, we talk to Kever Evers. He's an HBR senior editor and the author of a new book outlining Swiftian strategy lessons from the singer's two decades at the top of the music business.
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Useful Mindtools Resources
What Is Strategy? (Article)
Blue Ocean Strategy (Article)
Essential Strategy (Skillbook)
What Is Personal Branding? (Article)
Customer Service Mindset (Article)
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(Image courtesy of Eva Rinaldi. Distributed under Creative Commons license.)
