If you don't have a USP, you're condemned to a struggle for survival. Follow this four-step approach to find and defend your product's Unique Selling Proposition or USP, and plot it out using the downloadable worksheet.
An article exploring how cost leadership, differentiation, focus and hybrid strategies can help organisations to compete successfully in their industry
David Weinberger explains how the chaos caused by technology, the internet, and machine learning is actually just what business and society need.
To stay ahead of your competitors, you might have to rethink what "competition" actually means. In this video, get some new, positive perspectives from leading business coach Matt Saunders.
McKinsey's Three Horizons of Growth helps your organization focus on achieving growth and innovation over the short, medium and long term.
The Technology Life Cycle helps you to understand the rise and fall of new technologies, and to think about when you might expect to see a return on your investment.
Use Porter's Four Corners Model to explore your competitors' strategy, motivations and values, and predict their future behavior.
This model helps you develop products and services that exceed your customers' expectations, and helps you stay ahead of your competitors.
Is the industry you work in doomed? Porter's Diamond will show you! Developed by guru Michael Porter, it analyzes competitive advantage at the national level.
Identify, develop and protect your organization's resources to build, maintain and improve your market position, using Jay Barney's four-part model.
This book looks at how your organization's values can give it a competitive edge. Learn more about it here.
In this book, Joe Calloway talks about the magnetic power of attraction, and gives you ways to ensure a constant flow of customers to your door.
