About Matt Saunders
Matt Saunders is a business coach, consultant and writer. He specializes in digital transformation in the charity sector. Matt has spent 25 years helping charities and changemakers to improve their digital strategy, design and marketing.
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If you don't have a USP, you're condemned to a struggle for survival. Follow this four-step approach to find and defend your product's Unique Selling Proposition or USP, and plot it out using the downloadable worksheet.
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An article exploring how cost leadership, differentiation, focus and hybrid strategies can help organisations to compete successfully in their industry
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David Weinberger explains how the chaos caused by technology, the internet, and machine learning is actually just what business and society need.
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