Business Skills

video
20 Minutes

Gustavo Razzetti on Organizational Culture

In these videos, culture expert Gustavo Razzetti takes us on a journey through defining workplace culture to how leaders can improve it. Whether you're facing a toxic culture or dealing with a merger, Gustavo has the answers on getting culture right.

quiz
10 Minutes

Am I An Effective Interviewer?

Assess your interviewing skills with this interactive diagnostic. Identify strengths and weaknesses in your job interview technique and discover actionable strategies to improve your selection decisions as a manager.

article
15 Minutes

Porter’s Five Forces – The Framework Explained

Porter's Five Forces allows you to assess the strength of your competitive position in a market and identify ways to boost your profitability. Learn how to use the framework through examples and a downloadable template.

article
7 Minutes

4 Steps to Find Your Unique Selling Proposition

If you don't have a USP, you're condemned to a struggle for survival. Follow this four-step approach to find and defend your product's Unique Selling Proposition or USP, and plot it out using the downloadable worksheet.

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article
10 Minutes

Market Segmentation

How can you meet the various needs of different customers? Use market segmentation to deliver products that satisfy all your customers and boost loyalty.

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11 Minutes

Managing Complaints and Feedback

Learn how to use a closed-loop feedback process to manage internal and external complaints. See complaints as a chance to improve the way you do things.